Il Blog sul Digital Marketing di Stefano Vanetti

Cos’è Google Ads e Come ottimizzare una campagna

30 Ago, 2021

Se hai bisogno di ottimizzare le campagne Google ADS, ma non sai da che parte iniziare, questa guida può davvero fare al caso tuo, in quanto ti fornirà dei consigli molto utili per trasformare il web nel migliore alleato per raggiungere tutti i tuoi obiettivi. Quali...

Cos’è la Sitemap XML e come implementarla correttamente in un Sito Web

12 Giu, 2021

Sitemap XML in breve Una Sitemap XML è un documento speciale che elenca tutte le pagine di un sito web per fornire ai motori di ricerca una panoramica di tutti i contenuti disponibili. Si consiglia di implementare una Sitemap XML, soprattutto su siti web grandi (oltre...

SEO Checklist 2021

16 Feb, 2021

Update: Febbraio 2021 Quando dobbiamo affrontare un nuovo progetto Web, ci ritroviamo a compiere, in molti casi, le medesime operazioni di analisi e configurazione. Sono operazioni fondamentali che un Consulente SEO deve tenere in considerazione per un buon...

SEO copywriting: come scrivere contenuti che si posizionino sui motori di ricerca

28 Ott, 2020

La scrittura conosce tante diramazioni differenti. Oltre a quella prettamente indicata per la narrativa, articoli volti a recensire prodotti e quant’altro, la scrittura è il mezzo necessario ed imprescindibile per creare contenuti sul web che si posizionino sui...

Scheda Google My Business: perché è importante per le attività locali e come configurarla correttamente

1 Mag, 2020

Se sei il titolare di un negozio o se dirigi una PMI a conduzione familiare e lavori prevalentemente sul mercato locale, vi è la vantaggiosa opportunità di acquisire clienti dalle mappe di Google. Come? Con l’ausilio della Scheda Google My Business, senza ombra di...

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